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The Strongest Click Trigger Material Conveying “Movement”
An icon combining an illustration of a movie film strip (negative) with a right-pointing triangle that everyone recognizes as “play.” This combination instantly conveys messages like “There is video content here” and “Click to make the image start moving,” transcending language barriers. On websites and apps, it functions as a powerful visual sign to gather users’ gaze and guide them towards viewing behavior (clicking).
Specific Usage Scenes and Suggested Applications
This material is active in any scene where you want to “show video,” from articles on web media to video ad banners.
- Overlaid on “Video Thumbnails” on Websites and Blogs: Place this icon as a translucent overlay on video thumbnail images embedded in articles, such as YouTube or Vimeo. With just a still image capture, it can sometimes be hard to tell if it’s a video or a photo, but having this “film + play mark” clearly conveys that “this is a video.” It stimulates the user’s desire to “watch” and can be expected to significantly improve the click-through rate (CTR).
- For “UI Icons” on Video Streaming Services and Gallery Sites: Ideal as a “start viewing button” accompanying the poster image of each work on video streaming sites like Netflix or corporate video library pages. By adding an animation where this icon enlarges the moment it is hovered over, you can provide an immersive user experience (UX) saying, “Now, let the story begin.” It is also handy as an icon for a “watch trailer” button.
- For Producing “Video Banners” in SNS Ads and Display Ads: Effective when you want to appeal that the link destination is a video, even if it is a static image banner ad. Place this icon prominently along with catchphrases like “Check out the rest in the video!” or “Behind-the-scenes movie now available.” Because users can intuitively understand that “I can watch a video if I click,” you can increase the efficiency of guiding them to landing pages (LPs) aimed at conveying information through video.
- For “Start Lecture” Buttons in Online Courses and e-Learning: As a decoration for “Start course” or “Watch video” buttons on archive distribution pages for webinars or online teaching materials using video. It suggests to learners that what is about to start is not learning by reading text, but a “rich learning experience with video and audio.” The active image of the play mark serves as a small trigger to switch on the desire to learn.
- For Links to “Production Record Videos” in Portfolios and Presentation Materials: When introducing past video production records on a creator’s or company’s website, place this icon next to text links or screenshots. It leads to an appeal of confidence saying, “It’s not just an image, please look at the actual movement.” Even when embedded in a PDF presentation material where clicking it launches a browser and plays a video, it becomes an easy-to-understand guidance button.
Editing Tips and the Merits of the EPS Format
Completely free for both commercial and personal use. In addition to PNG and SVG that can be used immediately on the web, EPS data that is easy to process according to the design is also available as a set.
By utilizing the EPS format (vector data), you can edit the film and play mark as separate elements. Using software like Adobe Illustrator, you can adjust it to match the tone and manner of the design, such as changing the color of the play mark to “red (YouTube style)” or a brand color to make it stand out, or changing the color of the film to a chic monotone to match the background.
You can also create diverse variations from a single material, such as deleting the play mark to use it as a pure “film material,” or conversely deleting the film to use it as a simple “play button.”
This Video Film / Play Mark icon is free to use. Commercial use allowed; no attribution or registration required. Please be sure to check the Terms of Use before using.
Sister Site: Check out our Free Hand-Drawn Illustrations as well.