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“Click to Play”. A UI Icon Symbolizing the Web Video Experience
A design where the standard “play button” of a video player is placed inside a simple web browser window frame. This is the most powerful visual language to intuitively convey to users that “this screen is video content and will start moving if clicked.” It functions as a symbol indicating the entrance to all video content existing on the web, from YouTube embedded videos to corporate promotional videos and educational materials for online schools.
Specific Usage Scenes and Suggested Applications
This material is active in any scene where you want to prompt users to video content, from the production site of a website to the creation of marketing materials.
- For the “Main Visual” on Website Top Pages and LPs
As a decoration when placing a background video or promotional video in the first view of a corporate site or product landing page (LP). Rather than simply placing a static image, overlaying this browser icon with a play button creates a strong affordance (action induction) saying “There is a video here” and “Please click to watch,” contributing to an improved video playback rate. - For the “Course Information” Page of Online Courses and Webinars
On course lists of e-learning systems and webinar application pages, as an icon indicating that “this course is provided in a video format.” You can distinguish it from teaching materials that are only text or PDF, and appeal the added value of learning with rich video content. It also has the effect of implicitly indicating that the viewing environment is a PC browser. - For “Video Explanation” Eye-catchers on Blog Articles and Owned Media
Used as an eye-catch image for the article on blog articles embedding YouTube videos or support pages explaining operation procedures with videos. It serves as a landmark indicating “This article contains a video,” inducing clicks from users seeking easy-to-understand video explanations. Even when shared on SNS, it becomes easier to convey that it is video content. - For “Demo Video” Explanation Slides in Presentation Materials and Proposals
As a decoration for slides introducing in-development service screens or commercial demo videos in proposals for new services or presentation materials for sales. Even in static materials that cannot play actual videos, simply placing this icon over a screenshot allows you to convey to the audience the intention that “this is originally a place where a video plays.” - For “Click Induction” Banners in Video Ads and Affiliates
In display ads or banners on affiliate sites, as part of the creative indicating that the link destination is video content. By combining it with text like “Continue watching in the video” or “Watch the video,” it attracts user interest and becomes a powerful hook to lead to the conversion (result) of viewing the video at the transition destination.
Editing Tips and the Merits of the EPS Format
Completely free for both commercial and personal use. In addition to transparent PNG and vector SVG, EPS data that allows you to freely customize the colors of the browser frame and buttons is also included.
By utilizing the EPS format (vector data), the degree of freedom in design is significantly increased. Using software like Adobe Illustrator, you can create a more realistic mockup (finished sample) by fitting an actual “video thumbnail image” or “website screenshot” inside the browser frame lines.
Also, just changing the color of the play button to the site’s “brand color” or a conspicuous “red” can have a significant impact on the click-through rate.
Related Keywords
Browser, Video playback, Play button, Play mark, Web video, Streaming, YouTube embedding, Online course, Webinar, Video ad, UI, Icon, Browser window, Video player, Play button, Streaming, Web content, Online course
This Browser / Video Playback (Play Button) icon is free to use. Commercial use allowed; no attribution or registration required. Please be sure to check the Terms of Use before using.
Sister Site: Check out our Free Hand-Drawn Illustrations as well.